Jan. 2025 — Present
Paid Social, Senior Creative | INDEED
Doubled view-through rate benchmarks by leaning into UGC-style creative that made paid social content feel native to the feed.
Developed trend-driven, always-on social content that balanced timely cultural moments with original brand storytelling.
Created product-focused social creative that translated Indeed features into engaging social narratives.
Nov. 2022 — Jan. 2025
Product Growth, Copywriter | LINKEDIN
Launched Create Possibilities, a monthly newsletter for content creators, growing it to nearly 1M subscribers within its first year.
Partnered with Product Marketing to translate complex product and feature messaging into clear, customer-facing copy across go-to-market touchpoints.
Built scalable messaging frameworks and creative systems to support high-volume content production and cross-channel consistency.
Collaborated with growth and analytics teams to identify performance drivers and continuously refine creative across UA, ASO, SEO, and CRM based on testing and data insights.
Led development of insight-driven concepts informed by audience behavior, platform nuance, and performance data.
Sept. 2017 — Nov. 2022
Copywriter ➡️ Senior Copywriter ➡️ Manager, Creative Lead | BENEFIT COSMETICS
Managed direct reports and mentored junior copywriters and interns.
Developed brand guidelines and scalable systems to ensure consistency across touchpoints, including messaging frameworks and content templates used across web, email, and social.
Led creative concepting and execution for all 360 global campaign launches: digital, social, in-store, OOH, PR, influencer events + sends, brand website, etail, and email.
Co-led cross-functional teams across copy, design, and production, collaborating with Growth, Product Marketing, Brand, and external partners to drive aligned creative execution.
Partnered closely with marketing leads to develop creative insights and launch strategies.
Wrote and edited copy for all brand touchpoints: 360 global campaign copy & taglines, digital, in-store, social, OOH, PR, influencer events + sends, brand website, etail, and email.
Aug. 2015 — Sept. 2017
Copywriter | MUH-TAY-ZIK | HOF-FER
Created over 3,000 pieces of social content in one year. That work helped the agency win 2016 Ad Age Marketer of the Year.
SCHOOL:
Aug. 2011 - May 2015
BS in Advertising, University of Colorado Boulder