Benefit: Lashtrology

Social Content

Lashes + astrology = Lashtrology. We leaned into the internet’s obsession with astrology to create a social campaign that treated each of Benefit’s mascaras like a zodiac sign.

Lash•trol•o•gy

/lash’trol’ejē/

noun

The ancient study of the movements and relative positions of lashes interpreted as having an influence on human personalities and the mascara world.

Synonyms: horoscopy; horoscopes